Having a free Gmail or Outlook email might seem like the easiest and cheapest solution for your business needs. However, we all know that we only get one chance to make a first impression and your email address is key in making a good one. One way to improve the impression you make is by having a custom email address for your business.
Do you need a custom email address?
In our opinion, the answer is yes. Let’s dive into the 5 reasons why.
1. It’s a Core Part of Your Business
Your email address is probably one of the first things people will see when they’re trying to contact you. It will be shown on your business cards, in your e-mail signature, on your website, and on social media. This makes your email address a super important part of your business. It’s important that your email address fits your corporate identity
2. Professionalism is Key
When you have an email address that matches your domain name, your business will appear a lot more professional, trustworthy, and credible. Therefore, you want everything to be in line and keep your communications organized.
3. A Custom Email Address is Key When Growing Your Team
Having your custom email address is key when you want to grow your team by hiring more employees. By having your own custom email address, you’ll avoid the usage of personal or unprofessional email addresses.
4. Having Custom Email Addresses Equals Better Security
When your employees use their own, personal email addresses you have no control. On the contrary, having a custom email address means that you will be able to control things such as which information can be shared and other privacy settings. It also makes it a lot easier to hire new employees and streamline onboarding processes.
5. Stay Out of Spam Folders
You don’t want to put any effort into creating an email campaign only to realize that your emails were delivered to your subscribers’ spam folders. Unfortunately, having a free email address, means that your emails are more likely to end up in the spam folder. So you don’t want to send your marketing material from your Gmail or Outlook email address.